Artisanal bakers
Blé d'Ici
The Blé d’Ici initiative
What is the Blé d’Ici initiative? It's a label that certifies the origin of the wheat harvested by farmers, the quality of the flour produced by millers and the authenticity of the bread made by artisanal bakers.
Our commitment is based on essential values: ensuring fair remuneration for everyone involved and providing complete transparency regarding the provenance of raw ingredients and the methods of sustainable farming employed.
Our goal is to promote an ethical and responsible approach in the food industry while highlighting local craftsmanship. Adhering to the Blé d’Ici charter involves careful and rigorous effort that deserves recognition. That's why each partner farmer is fairly paid.
Dedicated farmers and bakers
We collaborate with local and regional partners at every level: from millers and farmers through to bakers. This helps promote a local economy and ensures the provenance and traceability of raw materials.
This collaborative approach allows us to bring together regional partners through the Blé d’Ici initiative, contributing to the production of quality bread.
The Produit du Terroir programme was introduced 20 years ago now to produce quality bread while preserving the environment. These issues are more relevant today than ever. Curious about the quality and origin of their purchases, today's consumers are well-informed, eager for natural products and aware of labelling, all of which has promoted the rise of the ‘engaged consumer’. Conscious of this reality, the teams at Moulins de Kleinbettingen are more committed than ever, working alongside you, to championing a high-quality, local and sustainable supply chain. To be a part of the Blé d’Ici initiative, we invite you to contact your sales representative to raise awareness among your customers using appropriate communication media.
A human enterprise based on shared values
-
100% locally grown
As part of the Blé d’Ici initiative, the flours produced come from wheat grains grown in a field near you. The goals? Carefully selected seeds adapted to the soil of our region and climate offer a unique, high-quality raw ingredient and stimulate the local and regional economy.
-
Sustainable and environmentally respectful crops
By selecting seeds adapted to the local environment and promoting biodiversity, farmers are doing what they can to reduce negative impacts on the environment.
-
A human enterprise based on common values
Through the Blé d’Ici label, we are working to ensure fair remuneration for everybody involved. Transparency about the provenance and growth of raw ingredients contributes to the values of sustainable agriculture and respect for the environment and future generations.
-
Fair remuneration for farmers
Signing up to the Blé d’Ici charter involves careful and rigorous effort that deserves recognition. That's why each partner farmer is fairly compensated.
-
Regional and quality wheat for your breads
We are committed to working exclusively with regional farmers and selecting the best varieties of bread-making wheat to create Blé d’Ici flours.
-
A short supply chain with dedicated partners
We collaborate with local and regional partners at every level, from millers and farmers through to bakers. This helps promote a local economy and ensures the provenance and traceability of raw ingredients.
